FC Barcelona fans get more social with new TOK.tv messaging platform

Written on 16 August 2016
By: Emanuela Zaccone

Great news! We have just announced the release of the 2.0 version of the Social Button, which includes a new messaging platform. The Social Button integrated into the official FC Barcelona app now allows fans not only to talk during games, but to also continue messaging with each other after the games are over.

This new and robust messaging platform lets Barça fans create group chats, and send text messages, photos, Camp Nou cheers and voice recordings to their friends. Users can now keep the col-md-6 col-xs-12 conversation going even when the match is done, from game to game.

“We are thrilled to give our fans the chance to talk further about the team. Along with the other social features, TOK.tv’s messaging is going to increase engagement inside our official app, reinforcing all the digital assets available for blaugrana fans”, said Francesco Calvo, Chief Revenue Officer of FC Barcelona.

“Messaging is the new operating system. We want fans to be able to continue the conversation beyond games, and teams to make sure their apps are used daily. The Social Button 2.0 is a great step forward for TOK.tv to own the conversation around live events”, said Fabrizio Capobianco, CEO of TOK.tv.

The launch of the Social Button 2.0 and the release of messaging, represent another milestone in our plan to lead the conversation around sports.  This new messaging will be progressively released on the other partners' official apps, as they upgrade to the TOK Social Button 2.0.

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